Wednesday, January 11, 2017


Advertising: Another 1927 Wrigley / Hearst Collaboration

Way back in 2011, we ran a three part series (part 1, part 2, part 3) here on the blog showing some wonderful Sunday comic section ads. In this series, the big Hearst comic strip characters shill for Wrigley's PK chewing gum. Most of the series has a whole strip devoted to one character, but we had one really neat jam page ("A Picnic in the Sky") that brought a bunch of characters from different strips together. As far as we knew at the time, it was the only one like that.

Now Pierre-Henry L'Enfant (of Togo!) has sent me an additional installment of the series, another great jam page. This one features the characters from Katzenjammer Kids, plus Happy Hooligan, Tillie the Toiler and Mac, Freddie the Sheik and Dumb Dora. It ran in some Hearst comic sections on April 10 1927.

Thanks Pierre-Henry! Warms my heart to know that there are old comic strip fans even in far-flung places like Togo!


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