The Hearst Sunday Newspaper Magazine Cover Indexes Part 4: The 1930s 'Continuing Series' Series Divergent Version of 1935 and On

A new week has begun and we'll continue on our quest to index Hearst magazine cover series.

I sure wish I had some way to title these series so that I could talk with some clarity about them. But I'm not even sure of what I'm doing, much less how to identify which is which. So, rather than trying to come up with some cockamamie name, I'm going to tell you that the series we're going to trace today is one that diverged from the series we talked about last week in 1935. Why this happened I couldn't even begin to guess.

What I can say is that this series tends to concentrate on pin-ups created by many very big name artists. I'm talking Petty, Barclay, Christy, La Gatta, Armstrong, etc.

This divergent series was found in  the El Paso Times.

Perhaps the most interesting discovery for comic strip fans is that Alex Raymod contributed three superb covers (above). I have none in tearsheet form, so the best I can offer are images from the microfilm.

Date	Title	Artist	Syndicate
9/15/35	Back to Horse and Buggy Days	George Shellhase	KFS
9/22/35	Got Room For Two?	John Newton Howitt	KFS
9/29/35	Come Over the Meadows With Me and Play	Alan Foster	KFS
10/6/35	Woof! Who Said Quintuplets	J. Clinton Shepherd	KFS
10/13/35	The Resemblance is Uncanny	Janice Wathen	KFS
10/20/35	My Favorite Model	George Petty	KFS
10/27/35	The Bewitcher Bewitched	John Newton Howitt	KFS
11/3/35	Splash Me, Would You?	J.W. Welch	KFS
11/10/35	The Unknown Soldier and the Forgotten Ones	Wallace Morgan	KFS
11/17/35	Flaming Jean Harlow - And They Call Her "Kittens"	J. Cannert	KFS
11/24/35	Forward, Pass	Ty Mahon	KFS
12/1/35	It Must Have Been That Earthquake	Paul Webb	KFS
12/8/35	The Back Seat Driver	Alex Raymond	KFS
12/15/35	Dream Prince of the Screen	George F. Kerr	KFS
12/22/35	A Christmas Carol	Alex Raymond	KFS
12/29/35	With My Compliments -- "Pop" Time	Alex Raymond	KFS
1/5/36	Armed For The Combat	Howard Chandler Christy	KFS
1/12/36	Waiting For That Dinner Date	Howard Chandler Christy	KFS
1/19/36	Merely A Matter Of Form (verses by Berton Braley)	John J. Floherty Jr.	KFS
1/26/36	Lady of the Dialogue	Howard Chandler Christy	KFS
2/2/36	Off Duty	Floyd R. Munson	KFS
2/9/36	St. Valentine's Day	Signature illegible	KFS
2/16/36	Debutante 1936	Howard Chandler Christy	KFS
2/23/36	Florida Fair	John Lagatta	KFS
3/1/36	Kitty Rides The Waves (verses by Berton Braley)	John Held Jr.	KFS
3/8/36	Check and Double Check (verses by Berton Braley)	John Held Jr.	KFS
3/15/36	Studio Queen	McClelland Barclay	KFS
3/22/36	Positively! (verses by Berton Braley)	Gwen Tucker	KFS
3/29/36	Blonde Betty of Beverly Hills	McClelland Barclay	KFS
4/5/36	Wedded To Her Job (verses by Berton Braley)	John Held Jr.	KFS
4/12/36	Easter Lily	Major Felten	KFS
4/19/36	Untitled (mother holding child)	Maud Tousey Fangel	KFS
4/26/36	Anticipation	Rodney de Sarro	KFS
5/3/36	Untitled (woman in dueling garb)	George Petty	KFS
5/10/36	Untitled (woman and flowering tree)	Corinne Malvern	KFS
5/17/36	Aw, Pal, Have a Heart	John Newton Howitt	KFS
5/24/36	Jean Chatburn	McClelland Barclay	KFS
5/31/36	Poppies for Remembrance	Wallace Morgan	KFS
6/7/36	Play Girl (verses by Berton Braley)	John Alan Maxwell	KFS
6/14/36	Swing High, Lovely Bride	George Petty	KFS
6/21/36	Son Dodgers 1936	McClelland Barclay	KFS
6/28/36	Maybe He's a Mutt, But He's Mine	Maud Tousey Fangel	KFS
7/5/36	My Country Tis Of Thee	Nell Brinkley	KFS
7/12/36	Night Club Nellie (verses by Berton Braley)	John Held Jr.	KFS
7/19/36	Draw To A Pair (verses by Berton Braley)	McClelland Barclay	KFS
7/26/36	Untitled (blonde and bruette women)	Nell Brinkley	KFS
8/2/36	Sweet and Cool	McClelland Barclay	KFS
8/9/36	?	?	?
8/16/36	Never-Never Land (verses by Berton Braley)	Bud Briggs	KFS
8/23/36	Prairie Flowers	Nell Brinkley	KFS
8/30/36	Vacation Dreams	McClelland Barclay	KFS
9/6/36	The New Old-Fashioned Girl	Dean Cornwell	KFS
9/13/36	Title illegible	McClelland Barclay	KFS
9/20/36	Gridiron Glories	George Petty	KFS
9/27/36	The Six Ages of a Girl	John Held Jr.	KFS
10/4/36	The Bachelor Girl and the Bores	Vincente	KFS
10/11/36	Dillinger Speaks by G. Russell Girardin (story illo)	Earl Cordrey	KFS
10/18/36	Perfect Backs	McClelland Barclay	KFS
10/25/36	Woman - The Same Eternal Question	Corinne Malvern (w/Charles Dana Gibson)	KFS
11/1/36	Away With Your Pride, Lassie	Barton Clay	KFS
11/8/36	And Just Where Did This Little Pig Come From?	Earl Cordrey	KFS
11/15/36	The Decision	Earl Cordrey	KFS
11/22/36	Know All Men (verses by Berton Braley)	McClelland Barclay	KFS
11/29/36	A Single?	Vincentini	KFS
12/6/36	Portrait of a Lovely Woman	Christopher Rule	KFS
12/13/36	Hold Everything	Earl Cordrey	KFS
12/20/36	Christ at Five	C. Bosseron Chambers	KFS
12/27/36	To 1937	George Petty	KFS
1/3/37	Right Man Wanted	McClelland Barclay	KFS
1/10/37	Untitled skiing woman	Arthur Crouch	KFS
1/17/37	Trouble Ahead	D.B. Holcomb	KFS
1/24/37	On Sands of Gold	McClelland Barclay	KFS
1/31/37	Touch and Go	Frank Reeser	KFS
2/7/37	Happy Landing	McClelland Barclay	KFS
2/14/37	Heart to Believe (verses by Berton Braley)	Arthur Crouch	KFS
2/21/37	It's a Nice Trip (verses by Berton Braley)	Arthur Crouch	KFS
2/28/37	Preview of Spring	McClelland Barclay	KFS
3/7/37	Skyline Dream Idols	signature illegible	KFS
3/14/37	Over The Cocktails	John La Gatta	KFS
3/21/37	Spring Is Here	Rolf Armstrong	KFS
3/28/37	Peace - A Woman's Prayer For Easter	Major Felten	KFS
4/4/37	photo cover		KFS
4/11/37	photo cover		KFS
4/18/37	photo cover		KFS
4/25/37	photo cover		KFS
5/2/37	Rivals	Joseph Lopker	KFS
5/9/37	Gentlemen, the Empress of Hearts (verses by Berton Braley)	George Petty	KFS
5/16/37	Do You Like It?	McClelland Barclay	KFS
5/23/37	photo cover		KFS
5/30/37	Here Comes The Bride	McClelland Barclay	KFS
6/6/37	The Love Lecture	Carl Mueller	KFS
6/13/37	photo cover		KFS
6/20/37	A Candid 50-50	John J. Floherty Jr.	KFS
6/27/37	Untitled woman caught in rain at beach	Arthur Crouch	KFS
7/4/37	In Congress	Joan Rogers	KFS
7/11/37	Untitled woman on blow-up float toy in water	Arthur Crouch	KFS
7/18/37	Back Seat Driver	Ski Weld	KFS
7/25/37	Cup Defender, 1937	Ski Weld	KFS
8/1/37	Honeymoon Eclipse	Carl Mueller	KFS
8/8/37	A New Design For Fishes	John J. Floherty Jr.	KFS
8/15/37	Lucky Dog (photographed sculpture)	Alan Foster	KFS
8/22/37	photo cover		KFS
8/29/37	Putting On The Dog	Ski Weld	KFS
9/5/37	Had A Wonderful Time	Howard Butler	KFS
9/12/37	The Knit-Wit	Earl Oliver Hurst	KFS
9/19/37	Wrong Number	Scott Evans	KFS
9/26/37	Rating The Dream Men	Howard Butler	KFS
10/3/37	Untitled woman watching greyhound race	Arthur Crouch	KFS
10/10/37	Untitled football player	Howard Butler	KFS
10/17/37	The Brave And The Fair	Earl Oliver Hurst	KFS
10/24/37	When You're In Love	Eric Godal	KFS
10/31/37	She Missed Her Man	Howard Butler	KFS
11/7/37	First Down	Howard Butler	KFS
11/14/37	Hold That Line	Scott Evans	KFS
11/21/37	Pilgrim Penelope and the Turkey	Arthur Crouch	KFS
11/28/37	Seeing Double	Scott Evans	KFS
12/5/37	Modern Diana	Scott Evans	KFS
12/12/37	Betty Can't Decide	Scott Evans	KFS
12/19/37	Every Woman	Howard Butler	KFS
12/26/37	Under The Mistletoe	Dan Osher	KFS

I gave up writing this index at the end of 1937, as I didn't see any series developing. Looking ahead, this cover series went on into the 1940s, looking pretty much like they stuck to their guns of featuring mostly pin-up covers.There are lots of great covers, just not really in my research focus. If anyone has the time and inclination to continue this index, I'll be very happy to publish it.