The Hearst Sunday Newspaper Magazine Cover Indexes Part 5: The American Weekly Offshoot 'Romantic' Series

It turns out in my magazine cover research that in 1921 you could get your American Weekly Hearst covers in two flavors: one with the masthead with which we're familiar, or one with no masthead at all and copyrighted by International Feature Service.

That practice seems to have halted in mid-August 1921, when the Dan Smith cover series was inaugurated and took over for the International Feature Service-branded  American Weekly.

However, it wasn't quite that simple. It seems that you could choose another new (?) series, also syndicated by IFS, that instead of Dan Smith covers offered what I call the 'romantic cover' option. This series featured lots of pretty girls as is typical of the Hearst covers, but these ones are focused on romance. In other words, looking to please the female audience more than the male.

I began tracking this series in the Butte Miner, where due to some slight crossover with the Dan Smith series at the beginning I believe that the Miner runs their covers a week later than intended. The series runs in the Miner through the end of 1923, after which I switched to the Minneapolis Tribune, filling in a long unavailable section of that from the Tampa Tribune. The Minneapolis Tribune stopped using this series in June 1926, and I can find no other paper that used it any later.

Date	Title	Artist
8/28/21	Caprices of Cupid #1	Henry Clive
9/4/21	Caprices of Cupid #2	Henry Clive
9/11/21	Caprices of Cupid #3	Henry Clive
9/18/21	Caprices of Cupid #4	Henry Clive
9/25/21	Caprices of Cupid #5	Henry Clive
10/2/21	Caprices of Cupid #6	Henry Clive
10/9/21	Behind Their Dreamy Eyes #1	Henry Hutt
10/16/21	Behind Their Dreamy Eyes #2	Henry Hutt
10/23/21	Behind Their Dreamy Eyes #3	Henry Hutt
10/30/21	Behind Their Dreamy Eyes #4	Henry Hutt
11/6/21	Behind Their Dreamy Eyes #5	Henry Hutt
11/13/21	Chiffon and Gold	Haskell Coffin
11/20/21	The Girl Scout "Little Mother"	W.T. Benda
11/27/21	Mean Old Clock!	Henry Clive
12/4/21	Poetry	Henry Clive
12/11/21	Ammunition	Henry Clive
12/18/21	Light and Airy	Henry Clive
12/25/21	Christmas Morning	Henry Clive
1/1/22	Scenting The Rose	Henry Clive
1/8/22	Beauty and Nick	Henry Hutt
1/15/22	Snowflakes	Henry Clive
1/22/22	Cold And Fair	Haskell Coffin
1/29/22	Fairy Time Story	Henry Hutt
2/5/22	A Florida Enchantment	Haskell Coffin
2/12/22	I Wonder	W.T. Benda
2/19/22	Have A Heart	Henry Hutt
2/26/22	When Eyes Meet	Henry Clive
3/5/22	Over The Rio Grande	W.T. Benda
3/12/22	The Penitent	Henry Clive
3/19/22	The Eclipse	Haskell Coffin
3/26/22	Puppy Love	M.E. Musselman
4/2/22	Coming Out	Haskell Coffin
4/9/22	No More Bon Bons	Henry Clive
4/16/22	Honey	Haskell Coffin
4/23/22	Untitled portrait of woman	Signed illegibly
4/30/22	Jackie	Maud Tousey Fangel
5/7/22	Yoo-Hoo	John Bradshaw Crandell
5/14/22	Stop! Look! Listen!	Earl Christy
5/21/22	He Loves Me...	M.E. Musselman
5/28/22	On My Palette	Henry Clive
6/4/22	Bronze Idols	Henry Clive
6/11/22	Flappers	P.J. Monahan
6/18/22	Under The Trysting Tree	Archie Gunn
6/25/22	Come On In!	Ruth Eastman
7/2/22	Hurrah For The Fourth of July	John Bradshaw Crandell
7/9/22	untitled lovers embracing with overflowing water bucket	Edmund Frederick
7/16/22	Help! Help!	Edmund Frederick
7/23/22	Watch Your Step	Edmund Frederick
7/30/22	Monday-y-y-y-!	Edmund Frederick
8/6/22	Eyes Front	Edmund Frederick
8/13/22	Keep It Dark	Edmund Frederick
8/20/22	Coming Events	Edmund Frederick
8/27/22	The Moths and the Flame	Walter Van Arsdale
9/3/22	The Last Dip	F. Tempest Inman
9/10/22	September Eve	Henry Hutt
9/17/22	Cherries	H. Knowles Hare
9/24/22	Off With The Old, On With The New	Edmund Frederick
10/1/22	Youth Finds a Way	Edmund Frederick
10/8/22	In a Flurry	Edmund Frederick
10/15/22	Book Lovers	Edmund Frederick
10/22/22	A Question of Time	Edmund Frederick
10/29/22	Hello, Halloween	Edmund Frederick
11/5/22	Dangerous Curves Ahead	Edmund Frederick
11/12/22	The Modern Venus	Henry Hutt
11/19/22	Golden Glow	Earl Christy
11/26/22	You Win	Edmund Frederick
12/3/22	baby's Bed Time	Henry Hutt
12/10/22	Will I Do?	Haskell Coffin
12/17/22	Snowed In	Edmund Frederick
12/24/22	Christmas Back Home	Louis Biedermann
12/31/22	I'll Love You Year In and Year Out	Edmund Frederick
1/7/23	At The Costume Ball	Walter Van Arsdale
1/14/23	When Their Ship of Giold Comes In	Edmund Frederick
1/21/23	Lost	Edmund Frederick
1/28/23	Only A Dream	Henry Hutt
2/4/23	Even The Snowman Has a Heart	Edmund Frederick
2/11/23	Hearts and Flowers	Edmund Frederick
2/18/23	Out of the Past	Edmund Frederick
2/25/23	Always The Right Time	Edmund Frederick
3/4/23	A Mirror Rehearsal	Earl Christy
3/11/23	Firelight Prophecies	Edmund Frederick
3/18/23	Her Newest Dolls	Walter Van Arsdale
3/25/23	TheFinishing Touch	Earl Christy
4/1/23	Easter Lilies	Henry Hutt
4/8/23	Entangled	Edmund Frederick
4/15/23	Lost and Found	Ruth Eastman
4/22/23	A Good Catch	Edmund Frederick
4/29/23	At The Society Circus	Frank X. Leyendecker
5/6/23	A Maytime Fantasy	Walter Van Arsdale
5/13/23	A Waltz Dream	Edmund Frederick
5/20/23	Blossoms	Hester Miller
5/27/23	The Story of her Pearls	Edmund Frederick
6/3/23	In The Moonlight	Henry Clive
6/10/23	The June Bride	Walter Van Arsdale
6/17/23	Stop, Thief!	Henry Clive
6/24/23	Honeymoon Kitchen	J.A. May
7/1/23	Hurrah For The Red, White and Blue!	Edmund Frederick
7/8/23	Plumes And Patches	Henry Clive
7/15/23	Breakers	Edmund Frederick
7/22/23	Midsummer Day's Dream	Henry Clive
7/29/23	Idol Worship	Edmund Frederick
8/5/23	Paddle Your Own	Walter Van Arsdale
8/12/23	Sitting Pretty	Henry Clive
8/19/23	The Rain Beau	Edmund Frederick
8/26/23	The Peace Offering	Hester Miller
9/2/23	Here's Looking at You	Edmund Frederick
9/9/23	Making Hay	Edmund Frederick
9/16/23	Monday Morning	Edmund Frederick
9/23/23	Tom, Dick or Harry?	Edmund Frederick
9/30/23	Sheltered	Edmund Frederick
10/7/23	Back To Genoa	Henry Clive
10/14/23	Just Teasing	Henry Clive
10/21/23	Hold It!	Henry Clive
10/28/23	Boo!	Edmund Frederick
11/4/23	Reflections	Henry Clive
11/11/23	Rhapsody	Edmund Frederick
11/18/23	Just What The Doctor Ordered	Henry Clive
11/25/23	One Thanksgiving Wish	Edmund Frederick
12/2/23	Tell Him I'm Busy	Henry Clive
12/9/23	Speak For It!	Henry Clive
12/16/23	Peek-a-Boo	Henry Clive
12/23/23	A Christmas Fancy	Haskell Coffin
12/30/23	The Beginning of their Greatest Year	Henry Hutt
1/6/24	Here I Come!	Edmund Frederick
1/13/24	Hoodoo!	Edmund Frederick
1/20/24	Mate	Edmund Frederick
1/27/24	Beauty Spots	Walter Van Arsdale
2/3/24	Book Lovers	Edmund Frederick
2/10/24	His Valentine	Edmund Frederick
2/17/24	Good Scouts	Edmund Frederick
2/24/24	A Tropical Honeymoon	Edmund Frederick
3/2/24	Counter Attractions	Walter Van Arsdale
3/9/24	The Right o' Way	Edmund Frederick
3/16/24	Plans And Dreams	Edmund Frederick
3/23/24	The Flash-Back	Earl Christy
3/30/24	Second Day Out	Edmund Frederick
4/6/24	Spring Song	Walter Van Arsdale
4/13/24	Nesting Time	Edmund Frederick
4/20/24	The Spirit of Easter	Edmund Frederick
4/27/24	Showers and Cooler	Walter Van Arsdale
5/4/24	I Wonder Who He Was?	Menotti Rubino
5/11/24	Brown-Eyed Susan	Earl Christy
5/18/24	Which One?	Henry Clive
5/25/24	Right Back At You	Henry Clive
6/1/24	Hail June!	Earl Christy
6/8/24	Her Captain and his Mate	J.A. May
6/15/24	(untitled)	Edna Crompton
6/22/24	Morning Glories	Henry Clive
6/29/24	Fan Fare	Walter Van Arsdale
7/6/24	Good-By Butterfly	Henry Clive
7/13/24	The Feminine Plank	James H. Hammon
7/20/24	Just Suppose	Edmund Frederick
7/27/24	Top 'o the World	Edmund Frederick
8/3/24	The Student	Henry Hutt
8/10/24	Which?	Edmund Frederick
8/17/24	Plumage	Henry Hutt
8/24/24	Overflowing	Walter Van Arsdale
8/31/24	Heart Pledges Fro Love	Alexander Popini
9/7/24	Sitting Pretty	Walter Van Arsdale
9/14/24	Mid-September	James H. Hammon
9/21/24	Done In Oil	Walter Van Arsdale
9/28/24	A Counter Attraction	James H. Hammon
10/5/24	The Winner	Alexander Popini
10/12/24	Poppy-Love	Menotti Rubino
10/19/24	Fancy!	Walter Van Arsdale
10/26/24	In The Looking Glass	James H. Hammon
11/2/24	Everybody's Candidate	Walter Van Arsdale
11/9/24	The Eavesdropper	James H. Hammon
11/16/24	Lucky Devil!	James H. Hammon
11/23/24	Winter Dreams	Walter Van Arsdale
11/30/24	Her Crowning Glory Then and Now	George Kerr
12/7/24	The Spanish Shawl	James H. Hammon
12/14/24	The Opera Deb	Edmund Frederick
12/21/24	Christmas Monring	Walter Van Arsdale
12/28/24	New Year's Eve	Alexander Popini and Louis Biedermann
1/4/25	1760 versus 1925	George Kerr
1/11/25	B-r-r!	Walter Van Arsdale
1/18/25	Stepping Out	James H. Hammon
1/25/25	Excuse My Dust	Walter Van Arsdale
2/1/25	Do You Believe In Signs?	James H. Hammon
2/8/25	To My Valentine	George Kerr
2/15/25	Firelight Fancies	Alexander Popini
2/22/25	Goodbye, Queen Carnival	George Kerr
3/1/25	Pretty Penitent	James H. Hammon
3/8/25	The Juggler	Walter Van Arsdale
3/15/25	Five To Fifty Miles an Hour	George Kerr
3/22/25	Lenten Renunciations	Alexander Popini
3/29/25	Sleeping Beauty	Edmund Frederick
4/5/25	Gone For The Day	James H. Hammon
4/12/25	Easter Sunday Fifty Years From Now	Alexander Popini and Louis Biedermann
4/19/25	The Hide-a-Ways	Edmund Frederick
4/26/25	Hello, May!	Walter Van Arsdale
5/3/25	Peter Piper	James H. Hammon
5/10/25	The Best Man At The Wedding	James Calvert Smith
5/17/25	Mother's Veil	Edmund Frederick
5/24/25	June Jazz	Alexander Popini
5/31/25	June Gold	James H. Hammon
6/7/25	Thick and Thin	Walter Van Arsdale
6/14/25	Go, Go	James Calvert Smith
6/21/25	The Crinoline Girl (Girls Series #1)	Penrhyn Stanlaws
6/28/25	Three Cheers	Walter Van Arsdale
7/5/25	Girls #2	Penrhyn Stanlaws
7/12/25	Love on the Air	Conrado W. Massaguer
7/19/25	1525 (Girls Series #3)	Penrhyn Stanlaws
7/26/25	'Mid Summer	Walter Van Arsdale
8/2/25	Girls Now -- And Then (Girls Series #4)	Penrhyn Stanlaws
8/9/25	Taking Turns	Conrado W. Massaguer
8/16/25	Wish You Were Here (Girls Series #5)	Penrhyn Stanlaws
8/23/25	Dry Fishing	Walter Van Arsdale
8/30/25	September Monring Glories (Girls Series #6)	Penrhyn Stanlaws
9/6/25	The Skipper	James Calvert Smith
9/13/25	East To West and West To East (Girls Series #7)	Penrhyn Stanlaws
9/20/25	An Autumn Fancy	Walter Van Arsdale
9/27/25	Girlhood (Girls Series #8)	Penrhyn Stanlaws
10/4/25	Autumn Colors	Edmund Frederick
10/11/25	Fashions That Were (Girls Series #9)	Penrhyn Stanlaws
10/18/25	Ancestors -- And Descendants	C.D. Batchelor
10/25/25	Witches, Past and Present (Girls Series #10)	Penrhyn Stanlaws
11/1/25	November	E. Bakos
11/8/25	Four Ages (Girls Series #11)	Penrhyn Stanlaws
11/15/25	The End Of A Perfect Fall	Alexander Popini
11/22/25	Beau And Arrow	James Calvert Smith
11/29/25	The Love Pirate	Ray Sherman
12/6/25	Her Hair (Girls Series #12)	Penrhyn Stanlaws
12/13/25	Reserved	Menotti Rubino
12/20/25	At Earlier Christmas Times (Girls Series #13)	Penrhyn Stanlaws
12/27/25	F.O.B. 1926	Alexander Popini
1/3/26	The Impartial Mirror (Girls Series #14)	Penrhyn Stanlaws
1/10/26	Pearls	Menotti Rubino
1/17/26	In Hours of Ease (Girls Series #15)	Penrhyn Stanlaws
1/24/26	Yes? No?	C.D. Batchelor
1/31/26	Old Clothes (Girls Series #16)	Penrhyn Stanlaws
2/7/26	Which?	Ray Sherman
2/14/26	Her Valentine	C.D. Batchelor
2/21/26	Earlier Fashions (Girls Series #17)	Penryhn Stanlaws
2/28/26	The Builders	C.D. Batchelor
3/7/26	Forward March	Alexander Popini
3/14/26	In The Spring	Ray Sherman
3/21/26	Not On The Program	C.D.Batchelor
3/28/26	In Old Madrid	Conrado Massaguer
4/4/26	Easter Plumes	Alexander Popini
4/11/26	Please Stand By	James Calvert Smith
4/18/26	Star Gazing	C.D. Batchelor
4/25/26	Mae First	Alexander Popini
5/2/26	Love Set	Conrado Massaguer
5/9/26	Songs Without Words	James Calvert Smith
5/16/26	Big Sister	Dorothy Flack
5/23/26	Stage Struck	C.D. Batchelor
5/30/26	Chapter XIV	C.D. Batchelor
6/6/26	In The Ring	Conrado Massaguer
6/13/26	Riding Habits	Dorothy Flack
6/20/26	Fair And Cool	Conrado Massaguer