Sunday, April 25, 2021

 

Wish You Were Here, from Rudolph Dirks

 

Here's another card from the 1907 Magic Slate series, given away in Hearst Sunday newspapers. This card, badly cut out from its brethren (they came in sheets of -- I think -- 4 or 6 -- surely Mark Johnson will set me straight), features the Katzies. 

These are rarely found used. Appealing mostly to children who didn't have a spare penny to send postcards, they instead kept the fun of revealing the picture to themselves and then filed the cards away with the rest of their treasures. A hundred or so years later those treasures were bought for a pittance at garage sales and then resold on eBay for a couple bucks apiece. That's what I call a bad return on investment for that kid in 1907.

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Comments:
Hello Allan-
Some cards are treasure, many more are less than so, and their monetary value fluctuates with their desirability, but just think of all the people, the technologies, the art and world governments that have come and gone since then, but like cockroaches, they're still here.
The Hearst cards came in a sheet of four, to be separated by a reader's scissors. I have an uncut page of them. As they all bear the legend of the Hearst paper they came from, I assume they would just be inserted into a sunday edition somewhere. I don't know the regularity of this, and I have yet to see an ad or any sort of acknowledgement they ever happened in in a newspaper, leading me to guess they just appeared at random, or until they ran out, as a surprise extra. Perhaps they were inserted in subscription-only editions. Don't know. They're just here, like those cockroachs.
I showed off a couple of mine in the "slate" series in my defunct "Ask The Archivist" blog at:

https://www.comicskingdom.com/trending/blog/2016/11/10/ask-the-archivist-post-cards-iii

 
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