Monday, April 08, 2019

 

Obscurity of the Day: You Know How It Is



Michael Berry eventually settled into a career of drawing cheesecake cartoons for some major publications, but the earliest comic strip work I know of by him is this Sunday newspaper cartoon series, You Know How It Is, an apparently self-syndicated effort. Trying to self-syndicate a color Sunday feature is an extremely bold move for anyone, let alone a young cartoonist. Why he felt that this sort of series, a collection of gag cartoons on a common subject, would be worth all the trouble and work of self-syndication I cannot imagine. There were already very fine series available that offered the same thing -- Vignettes of Life, Family Portraits and Among Us Mortals being the most notable -- so it wasn't as if he'd come up with anything terribly original.

The earliest I can find the series is in the Kansas City Star starting October 13 1940, and the latest is in the Philadelphia Inquirer of April 20 1941, so it was a very short-lived experiment, assuming it is not found elsewhere running longer. Berry would try again later with a wacky daily strip titled Boogie Woogie, but once that also quickly tanked he took up magazine cartooning and found a ready and lucrative market for his wares.

Apparently little is known about Michael Berry's life, but you can read more about him and see samples of his other work at American Art Archives and on Ger Apeldoorn's blog. Alex Jay, however, has uncovered a full and interesting life story for the man, which we will see tomorrow on the blog.

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