Wednesday, February 28, 2024
Selling It: Mr. E.Z. Duzzit
It's a good thing that cartoonists sometimes got to sign their advertisment work, because I long ago waved the white flag trying to spot the art on many of these ads. Between Harry Haenigsen, Dik Browne, Gill Fox and the other cartooning luminaries who seemed to be able to nimbly ape just about any style, I'm lost.
Here we have a 1943 ad for Duz Detergent, and it's boldly signed by Harry Haenigsen. If it hadn't been signed, Haenigsen would not have been my first guess. Frankly, Adolph Schus might have come to mind first. So thank you to the good folks at Duz who let Harry bask in the limelight.
Although this ad seems like it would have been part of a series, this is the only installment of Mr. E.Z. Duzzit I've been able to find. I checked over on Ger Apeldoorn's blog, The Fabulous Fifties, because he is a real devotee of these comic strip ads, and it seems I've actually managed to find one he doesn't have over there!
PS: Here's hoping that all is well with Ger. He hasn't posted in about three months. You out there, buddy? UPDATE: Ger says he's just fine, but busy with other projects right now.
Labels: Marketing Madness
"Other soaps brag about all the things that they do. Well, DUZNT duzn't do anything!"
