Sunday, December 10, 2023
Wish You Were Here, from Skeezix Wallet
For the second week in a row, we prove that Wish You Were Here cannot be buttonholed as a mere purveyor of postcard peculiarities. Here's another envelope from the collection of Mark Johnson, this one a communication from the Lancaster Shoe Company, maker of the Skeezix line of children's shoes. I can find marketing for this line as early as 1923, a mere two years after the character was found on Walt Wallet's doorstep in Gasoline Alley. Although not as ubiquitous as Buster Brown Shoes, the juggernaut of comic strip-based footwear, the Skeezix line did just fine for itself, petering out sometime in the mid-1950s.
This envelope is dated 1932 and addressed to the Fred Rueping Leather Company of Fond du Lac, Wisconsin, a major tannery. They were presumably a supplier to the shoe company.
Labels: Wish You Were Here