Other than Outcault's Yellow Kid
and Buster Brown
, there was little in the way of comic strip character-based advertising in the first decade of the twentieth century. So I was really taken aback when I chanced upon this advertisement in a June 1907 issue of the Tacoma Ledger
. Gustave Verbeck produced his Terrors of the Tiny Tads
strip from 1905-1914, but I never got the impression that it had the sort of popular recognition at the time that would make the characters attractive to the advertising world. Nonetheless, here we have a corset ad produced by the Tiny Tad Company that apparently got national distribution.