Consistency is Key for New Cartoon Hero
Editor & Publisher, May 5 1973
"Ziggy", the bungling brainchild of a corporation
executive, is not quite two years old but is already a familiar hero of
misadventures in cartoon panels in some 100 newspapers. "Ziggy" is
distributed by Universal Press Syndicate.
The hero is a merry bungler created by Tom Wilson, a vice president
in the creative area of American Greetings Corporation, Cleveland, who made
his way up the corporate ladder by developing the Hi Brow and Soft Touch
contemporary cards that were revolutionary in the greeting card industry.
insists that he is, in fact, Ziggy. "Ziggy stumbles through life with
indomitable spirit, hoping not to trip when a bright moment finally arrives.
He runs along in the human race wearing galoshes. But don't we all?
"Ziggy is a lot of things we don't talk about," Wilson philosophizes.
"There's a kind of loneliness about him none of us can ever really shake,
even in a room full of friends."
The character is already a popular figure in a new line of
American Greetings cards and in addition, appears in figurines, stationery,
gift wrappings and wall posters.
thinks Ziggy's ego can handle his rapid rise to stardom. The key, he feels, is
in keeping the character consistent. There are cartoon ideas Wilson won't use, because they're not something
Ziggy would say or do.
"Like an actor, a cartoonist has to become the
says. "It has to be a convincing role. It's kind of freaky, but after
awhile, the character becomes a sort of personality in himself. He's someone
you know. And really, Ziggy is the source of his own cartoon material."
Labels: News of Yore