Wednesday, May 12, 2021
Selling It: Mrs. Drear and Mrs. Cheer
After a long and lucrative career, Rose O'Neill by 1932 was out of fashion and becoming financially strapped. The creator of the Kewpie doll was reduced to taking a job illustrating a series of Oxydol ads under the running title Mrs. Drear and Mrs. Cheer. O'Neill did excellent art for these ads, but to add insult to injury, some of the ads in this series have her signature cut off. Evidently her name was not considered any particular draw.
O'Neill produced twelve ads for the series. It must have been considered a successful campaign, because the series was run three times; March to May 1932, then September to October, then March to May 1933. In all three series the ads were the same batch, just reruns.
Labels: Advertising Strips
