Monday, November 28, 2022
Selling It: Foxy Grandpa for Tuxedo Tobacco
In the April 28 1912 edition of Hearst's American Weekly the back cover was given over to a full page ad from Tuxedo Tobacco. Someone at that tobacco company must have been a big cartooning fan, because cartooning and cartoonists were frequent subject matter for their ads. This early one repurposes a Foxy Grandpa strip that has nothing to do with tobacco. Given how much a full page 4-color ad in a magazine section that ran in every Hearst paper must have cost, it's surprising that the Tuxedo advertising department didn't put some effort into finding a strip that had some connection to their product, or tobacco in general.