Wednesday, August 16, 2023

 

Jeffrey Lindenblatt's Paper Trends: The 300 for 1995 -- Results

Before we start to look at the results of the Top 300 papers in 1995, a personal comment. This year’s survey is very special to me. I have come full circle. Back in 1995 I approached David Astor, who was the editor of The Syndicates/News Services section of the magazine Editor & Publisher, about doing a survey of comic strip syndication. The idea I came up with was to take their list of the Top 100 most circulated newspapers and find out which comics were the most syndicated in those papers. He liked the idea so I contacted all the feature editors to get copies of their comic section. The survey results were published in the March 11, 1995, issue. I continued this project for the next five years.


 

Jump 28 years later and here I am again looking at most of these papers -- and many more – many of which are of lesser circulation. Does this make a difference? Let’s find out!

On this year’s The 300 survey we have 260 papers left. The big change is that the most successful panel feature at the time, The Far Side, ended which in last year’s survey was at number 5. Many features moved up 1 slot because of this. One of the two new entries that came in hot was Close To Home, which gained 30 papers and entered the Top 30 right out of the gate at number 23. Another new entry was Crankshaft which added 9 papers and entered the Top 30, tied at number 29 with its ‘father’ strip Funky Winkerbean. One strip that fell out of the Top 30 was Lockhorns. The biggest mover was Fox Trot which moved up 5 places to number 18.

Garfield is now just one paper behind Peanuts. Will Peanuts lose its number one spot next year? 

Here is the Top 30 for this year:

 

Title

Rank

Rank Change

Papers +/-

Total Papers

Peanuts

1

Same

-2

220

Garfield

2

Same

3

219

Calvin and Hobbes

3

Same

2

213

Blondie

4

Same

0

206

Beetle Bailey

5

Up 1

-6

178

For Better or For Worse

6

Up 1

9

171

Hagar The Horrible

7

Up 1

-6

154

Family Circus

8

Up 2

5

147

Doonesbury

9

Same

-2

145

Cathy

10

Same

1

143

B.C.

11

Up 2

0

109

Wizard of Id

11

Up 1

-9

109

Frank & Ernest

13

Up 1

-3

102

Hi and Lois

14

Up 1

-5

98

Born Loser

15

Up 2

-5

92

Shoe

16

Same

-13

87

Dennis The Menace

17

Up 1

-2

82

Fox Trot

18

Up 5

17

70

Marmaduke

19

Same

-6

60

Ziggy

20

Up 2

4

59

Sally Forth

21

Down 1

-1

58

Mother Moose and Grimm

22

Down 1

-1

57

Close To Home

23

Entering

30

52

Mary Worth

24

Same

-5

47

Andy Capp

25

Same

-7

41

Barney Google and Snuffy Smith

26

Same

-6

40

Arlo and Janis

27

Same

-4

38

Rex Morgan

27

Up 1

-3

38

Crankshaft

29

Entering

9

37

Funky Winkerbean

29

Same

0

37

 

The information from the survey I did in 1995 and today is an intriguing combination of very much the same and very much different. The Top 10 strips are exactly the same titles on both surveys, but many are in different positions, sometimes varying widely like For Better Or For Worse:

Strip

E&P 1995 Poll Rank

Papers (out of 100)

The 300 Poll Rank

Papers (out of 260)

For Better or For Worse

1

87

6

171

Blondie

1

87

4

206

Garfield

1

87

2

219

Peanuts

4

85

1

220

Calvin and Hobbes

5

84

3

213

Beetle Bailey

6

81

5

178

The Family Circus

6

81

8

147

Hagar The Horrible

8

80

7

154

Doonesbury

9

78

9

145

Cathy

9

78

10

143

There’s one important difference in the criteria for the two polls – in the E&P survey strips got ranked with Sunday papers included; in other words if a given daily or Sunday paper ran Peanuts, that paper got counted. This allowed Sunday-only strips and strips with more popular Sundays than dailies, to get in the running. The 300 poll covers daily features only.

 In the E&P survey both Outland and Prince Valiant made the top 25 on the strength of Sundays alone. Outland finished at number 15 and Prince Valiant at 21.  In the E&P poll Curtis was the most popular African American-themed strip in 1995, and in The 300 survey it tied with Jump Start. Dilbert was the newest strip to hit the Top 20 in E&P. In our new survey it had a big gain in 1995 but it is at number 31 (in other words, Dilbert was very popular as a Sunday).

Universal Comic Section

The Universal Comic Section continues to grow only in the Top 3 but since the end of Far Side which was number 5 last year, the ‘nearly ideal’ section is less common for the first time in years. Nevertheless, we still managed to get a winner with the top 17 most popular strips all appearing – the Colorado Springs Gazette. 

Top 2 – 202 (Up 3)

Top 3 – 184 (Up 4)

Top 4 – 161 (Same)

Top 5 – 129 (Down 10)

Top 6 – 104 (Down 13)

Top 7 – 79 (Down 11)

Top 8 – 60 (Down 11)

Top 9 – 49 (Down 9)

Top 10 – 42 (Down 9)

Top 11 – 27 (Down 12)

Top 12 – 24 (Down 6)

Top 13 – 9 (Down 15)

Top 14 – 6 (Down 2)

Top 15 – 2 (Down 3)

Top 16 – 2 (Down 1)

Top 17 – 1 (Same)

Average Number of Daily Strips

We have talked a lot about the popularity of individual strips, but something I have not covered yet is the number of daily features the average paper prints. I went back and crucnched the number to see if there was any trend evident. Between 1978 and 1995 did papers run more or fewer strips? Well, here's the answer:

Year

Total Features Overall in Survey

# of Papers Surveyed

Average # of Features Per Paper

1995

 4,490

 260

17.26

1994

 4,595

 261

 17.60

1993

 4,521

 263

 17.19

1992

 4,542

 265

 17.13

1991

 4,624

 268

 17.25

1990

 4,605

 269

 17.11

1989

 4,556

 270

 16.87

1988

 4,535

 273

 16.61

1987

 4,500

 274

 16.42

1986

 4,394

 278

 15.80

1985

 4,377

 281

 15.57

1984

 4,191

 279

 15.02

1983

 4,163

 281

 14.81

1982

 4,181

 286

 14.61

1981

 4,213

 285

 14.78

1980

 4,320

 289

 14.94

1979

 4,281

 290

 14.76

1978

 4,353

 300

 14.51

 The trend is very definitely upward. The average paper added slots for about three additional comic features between 1978 and 1995. Is this because of the continuing miniaturization of newspaper comics, or did newspaper editors see fit to offer comics a little more space over that span of years? 

It will be interesting to watch these numbers over the coming decades. With the internet stealing newspaper readers and causing belt-tightening at papers, will editors decide they can't afford as many comics as they did in the past? 

Survey Overall Results

 Here are the remaining results of the 1995 survey.

36 – Dilbert (+20)

33 - Non Sequitur (+9)

32 – Lockhorns (-3), Rubes (+23)

31 - Alley Oop (-1), Marvin (-2)

30 - Baby Blues (+5)

27 – Luann (+6), Rose is Rose (+1)

26 – Gasoline Alley (-3), Grizzwells (+1)

25 - Real Life Adventures (+5)

24 - Berry’s World (-2), Curtis (+1), Eek and Meek (-4), Geech (0), Jump Start (+3), Mallard Fillmore (R), Tank McNamara (-6)

23 - Beattie Blvd (+3), In The Bleachers (-1)

22 - Judge Parker (0), Kit N Carlyle (-1)

21 – Heathcliff (-5)

20 – Bizarro (+3), Farcus (-5), Mixed Media (R), Overboard (+4)

19 – Robotman (+4)

18 - Big Nate (+13), Ernie (+3)

17 – Chaos (R)

16 – Adam (-1)

15 - Amazing Spider-Man (-3), Nancy (-3), Sylvia (+2)

14 - Apartment 3-G (-1), Dunagin’s People (+1), Fred Basset (-1), Pluggers (0)

12 – Drabble (0), Mark Trail (0), Phantom (-1), Tiger (0)

11 – Dave (-1), Herb & Jamaal (-1), Pickles (+3)

10 - Dick Tracy (-1), Quigmans (+9)

9 – Buckets (-2), Kudzu (0), Middletons (+2), Tumbleweeds (-4)

8 - Ballard Street (+7), Brenda Starr (-1), Fusco Brothers (0), Gil Thorp (-1), Horrorscope (+3), Mutts (R), One Big Happy (+2), Pop Culture (-2), Safe Havens (0), Walnut Cove (-3), Zippy (+1)

7 – Archie (-4), Betty (+1), (Who would ever thought that this to strips would end of together on this list) , Bound & Gagged (0), Duplex (+2), Hocus-Focus (-3), Momma (0), Mr. Boffo (0), They’ll Do It Every Time (+1)

6 – Committed (R), Crock (-1), Donald Duck (0), Grin and Bear It (0), Speed Bump (R), Steve Roper and Mike Nomad (+1), Thatch (R)

5 - Crabby Road (R), Mickey Mouse (0), Motley’s Crew (0), New Breed (+2), 9 Chickweed Lane (+1), Ralph (R), Sherman’s Lagoon (0), That’s Jake (-1)

4 - Animal Crackers, Bent Offerings, Bottom Liners, Broom Hilda, Comic For Kids, Hazel, On The Fastrack, Our Fascinating Earth, Willy ‘N Ethel

3 - Better Half, Ducking Out, Francie, Little Orphan Annie, Off The Mark, Quality Time

2 - Agatha Crumm, Chubb & Chauncey, Love Is, Moose Miller, Outcasts, Play Better Golf With Jack Nicklaus, Redeye, Rip Kirby, Ripley’s Believe It Or Not, Sibling Revelry, Small Society, Suburban Cowgirls, Teenage Mutant Ninja Turtles, Tight Corner, Trudy, Winnie Winkle, Word For Word

1 – Belvedere, Between Friends, Duffy, Family Business, Flintstones, Graffiti, Heart of Juliet Jones, Lack of Focus, Laff-A-Day, Laffbreak, Max’s World, Miss Peach, Modesty Blaise, Moose Lake, Out of Bounds, Professor Doodle’s, Single Slices, Smart Alex, Smith Family, Tribune Toon, Tundra, Two Toes, What A Guy, Wild Life, Wit of The World

Remember, The 300 Results are also available in an  extended format, showing in which specific newspapers each feature ran. This is available as a Word document; just drop a line to strippersguide@gmail.com.

 

 

 

 

 

 

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Comments:
I would guess that another factor that led to the increase in the average number of comics published by the surveyed newspapers was that some of their competitors went out of business between 1978 and 1995. Sometimes the surviving papers took the opportunity to pick up the more popular features from their defunct counterparts.
 
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