Thursday, December 17, 2009
Obscurity of the Day: The Legend of Bruce Lee
By 1982 the craze had died down a bit, but that didn't stop the Los Angeles Times Syndicate from trying to capitalize on the dead star with a comic strip. Actually, though, the idea had been gestating quite awhile. In 1977 the syndicate had approached two living legends, Milton Caniff and Noel Sickles, about doing a Bruce Lee strip. Samples were drawn up but Caniff grew disgusted with what he considered nitpicky suggestions from the syndicate and dropped the project.
What happened with the idea in that long five year period I don't know, but finally on May 23 1982 The Legend of Bruce Lee began appearing in a vanishingly small number of newspapers. The strip was written by Sharman DiVono, who was also penning the Star Trek strip at the time, and drawn by Fran Matera, veteran cartoonist. Dick Kulpa did some uncredited art assisting.
The small client list might seem odd given the devoted fandom for Bruce Lee. However, we must consider a few factors. First of all, newspaper editors were pretty much convinced that continuity strips were dead, so the strip had a lot of resistance to overcome. Secondly, the market was awash in media tie-in strips at that time -- Spider-Man, Hulk, Dallas, Star Trek, Star Wars and others were all jockeying for newspaper space. Bruce Lee may have just seemed like the low man on that totem pole -- popular with teens, certainly, but did he have the mass appeal to sell newspapers? Strips featuring much higher-profile media stars were just limping along as it was -- why take a chance on a cult figure that many older readers had never heard of?
Newspaper editors looked at all these factors and very, very few decided to roll the dice on The Legend of Bruce Lee. With hardly any clients (and presumably license fees that made the profit point pretty high to begin with) the strip apparently only made it about three months before being canned. As best I can tell the strip ended on September 4 1982 (has anyone seen later?).
EDIT: As you can see from one of the comments below the strip did actually continue on well past my end date. Another reader sent me a link to Comicfans showing original art as late as May 1983, and it seems Matera had quit by then and the strip was taken over by Kulpa. Now if only we could find a US paper running it that late. I really doubt that the strip switched to foreign-only distribution, but I have no evidence otherwise -- yet!
EDIT2: Jeffrey Lindenblatt reports that the strip runs in the Wilmington Morning News until November 1982, still bylined by Matera. That's now our latest U.S. appearance.