Tuesday, March 08, 2011
Obscurity of the Day: Rooftop O'Toole
Initially the strip ran only as a daily in the Pioneer Press, starting on May 10 1976. However, United Feature Syndicate soon decided to add it to their roster and its national debut came on January 3 1977, whereupon a Sunday strip was added. The feature was modestly successful, reportedly running in as many as 80 papers at its peak. However, after a few years United began to chafe at what they considered disappointing sales and suggested that the strip would sell better if the political content was dropped leaving only gags about a paperboy and his dog. Fearing and Farmer rightly considered this a ridiculous proposal, and rather than dilute the strip preferred to let it end. It was an unfortunate end to a strip that had a lot going for it -- a unique theme, excellent art and solid writing
Jerry Fearing in his book Fearing Revisited says the strip ended on August 30 1980.