Wednesday, April 10, 2024

 

Magazine Cover Comics: Sally's So Sentimental

 

Sally's So Sentimental ran as the Newspaper Feature Service magazine cover series from March 22 to June 6 1931. The art is credited to Philip Loring, who I believe is in actuality Paul Robinson, and it is a lovely art deco gem. The story, on the other hand, is even more gossamer-thin than usual. In fact in this case there is really no continuing story at all, despite the "To Be Continued" tagline at the end of each installment. Each week Sally gets dressed up in her best duds, attends some event and bewitches the most attractive man in attendance. End of installment, reload and repeat next week.

This series does the almost unthinkable when in the final installment Sally stands by as her sister gets wed. Did Loring not read the magazine cover writer's manual? The heroine ALWAYS gets married in the final installment. Sheesh.

Oh, and why is the word 'sentimental' used in the title? I have no idea. Sally exhibits no particular sentimentality all through the series. I get the funny feeling that Loring/Robinson didn't quite have a grasp of the word's meaning, and the editors at NFS couldn't be bothered to educate him.

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# posted by Allan Holtz @ 6:00 AM
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